
After receiving unpleasant comments on my body shape, I began to think of my life style and more concerned on health issues. The journey began by studying nutrition, weight-reducing system and exercises. In the beginning it was so hard to cope with abundant and massive information on this healthy life subject. Some suggested an “x diet” with a promise to loose 5-10 pounds a month. Others offered a non-surgical, no pills, an even a non-medical (or logical) approach to loose more in shorter period. Luckily I escaped from the confusion and managed to result in a new body and a healthy life style. I finally found a simple tricks to conquer my obesity and called it “My slimming Plan” . Actually It was not a “Slimming” Plan but a “Balancing” Plan because I did not plan to be skinny. I wanted to shape my waist while adding some muscles. Trust me, It was so hard at the beginning. Only after a few months that I could adjust my “life style” in order to have a new body shape. Simply put, the tricks taught me how to maintain a perfect balance between intake calories and activities. At one side of the balance I had to watch over my calorie consumptions. At the other hand I run good exercise routines. I did not have any problem with the tight exercise schedule. Matter of factly it was fun and I did not want to miss a day without it. The problem rised at the calories consumption. I could not eat without calculating the calorie values. 
Then I become more “picky” and “cautious” on food issue. Sometimes this made me crazy. One magazine suggested that in order to make sure that we consumed controlled calories, we should cook for ourselves. (And that is unbelievable!) As a single and 9-to-5 worker, how could I do that? I couldn’t afford it. Ready made meals? I already tried that as well. Along with diet milk, cookies and noodles. (They were available at major supermarkets). I consumed them once in a while but telling the truth I could not call them “real food”. Mostly they were tasteless and certainly expensive. While most take away foods or ready made meals (non-dietary ones) have high calorie values, dietary products do not help humanize healthy life style. In my opinion, healthy concerned people deserve better attentions. In some country where obesity become a major problem, government and society at large paid attention on this matter. I see that some companies have been aiming at this niche market. Although still hard to find you may see a healthy life style restaurant in big cities that may offer organic products or cater for special diet (for people with certain illness such as diabetes, cancer, heart etc). Beside the scarcity, you hardly ever find an affordable price. Dietary products usually priced higher than the regular. I wonder why people should pay more for less ? (Less fat, less sugar, less calorie?) 
My dream is one day we will find lots of food outlets in the neighborhood offering “really healthy foods” with affordable prices. Or perhaps you want to serve this niche market?
Wednesday, September 5, 2007
Difficulty on finding healthy foods in big cities
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3:01 PM
Labels: business opportunity, health, marketing ideas
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