Fine-tuning your uniqueness (USP)

It's a good start that you become one of a kind, a unique personality as perceived by your target market. But second to this advantage is an ability to adapt to the market condition. Your Unique Selling Proposition (USP) is merely a potential that you need to enhance as to achieve your profit objectives. USP solely may speak itself of who you are or what your abilities are, but could not instantly attract your market. You must prepare yourself as well as the market to the idea of adopting your products or services. There should be a bridge for customer and you. When I imply a bridge, it won't simply imply communications like educating consumers but mainly fine-tuning your product features in order to be an effective products or services that fulfill customer needs or wants. Recently Coke has launched "Coca Cola zero". Its USP of "a low calorie (no sugar) soft drink" surely speaks for "healthy diet" customers. I believe the company has prepared the products, campaigns to educate the markets of its "uniqueness" thoroughly. Otherwise the products shall become only a variant of drinks on the store shelves. Speaking of USP, this giant legendary company has a strong commitment to maintain its' loyal customers, by fully understading the dynamic of its customer behaviour that evolves from time to time.
Surely It's the only way to survive : adaptability to changes in order to survive.