Internet's marketing myopia

On internet marketing terms, SEO, keywords and tagging are among important or focused aspects to be considered. Keywords are one or more words used by internet user when using search engine like Google or Yahoo search. The importance of this element has driven internet marketer and web developer to focus his or her attention on targeting the right user with the most effective keywords and tags. Then come hegemony of SEO (Search Engine Optimization) that rules everybody. Software are even developed to facilitate this need : ways to define the most effective and successful keywords! Believe it or not, this trend of SEOs has lead internet marketer to what so called by Marketing Guru like Philip Kottler and Garry Armstrong : Marketing Myopia. This myopia as uttered by Ralp Waldo Emerson : ... if a man makes a better mousetrap…the world will beat a path to his door.....”. One of a better mouse trap was laser mouse trap costing $1,500 and failed to market. Same thing goes, marketer might think that by building a better mouse trap (effective keywords) then profitable sales shall automatically be on hand. Well, that’s no naïve and definitely a marketing myopia! Yes, you might gain a certain high level of hits and clicks due to your effective keywords, but it won’t be worth without acceptable sales turnover and profits! By theory, the higher probability of people clicking your links or sites, the higher chance of sales you earn. But remember a simple fact that your customer (internet user) do not buy your keywords but contents, products or services that you offered through the links or sites. When their needs and wants are not in a line with your product proposition, you simply fail to market.

There is another point that internet marketer should see. It is the fact that in any market and any customer, there should be “dynamics”. There’s nothing such as a “static” market in term of behavior, trend, and adoption of product or services. This principle applies in internet marketing as well. If you think that a certain keyword will be as effective as your first launching, well think again. If you consider that your sites looks and features shall always be compatible with your user’s needs and wants, it’s a bit naïve. Most SEO software works on an empirical (given) data. As a modern day marketer you should never be blinded by the statistics. It is indeed a useful tool but you should consider other factors as well, such as unseen potential changes or trends on your market. This is your only option to survive in marketing any products or services in any markets!